Tagged: Investment

sunk cost 22

Are You Falling For the Sunk Cost Fallacy in Your Relationship?

I love learning about how our brains operate and how they often fool us. We tend to think of ourselves as rational creatures when the reality is often anything but. There are many fallacies...



The world of business is always concerned about the return on investment, the bottom line.  But, how often do we apply those same principles to our personal lives? Your Thoughts Do you place your...

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