I love learning about how our brains operate and how they often fool us. We tend to think of ourselves as rational creatures when the reality is often anything but. There are many fallacies that we fall prey to, but there is one in particular that plays a dominant role in relationships. The sunk costContinue reading “Are You Falling For the Sunk Cost Fallacy in Your Relationship?”
Tag Archives: Investment
ROI
The world of business is always concerned about the return on investment, the bottom line. But, how often do we apply those same principles to our personal lives? Your Thoughts Do you place your capital in thoughts that serve you or into thoughts that bring down your bottom line? Your Actions Do you choose toContinue reading “ROI”