The Birchbox Effect

I did something a bit out of character yesterday.

I sought out a website, entered my credit card information and hit “subscribe” for something that is far from a necessity.

At least not in the strictest sense.

I certainly do not need a monthly box of beauty samples.

But things are often more than skin deep.

And that is the case here.

I somehow doubt that I am a typical customer for Birchbox. I never feel more insecure than when I enter a cosmetic store or hair salon. I have to remind myself to throw away eye makeup before it goes bad and the four bottles of nail polish I’ve owned for the last several years probably have gone bad. My hair dryer is rarely used and my shampoo is of the knock-off variety. I can get ready in the same amount of time as my husband. Or even less.

In other words, I rarely put time, money or energy into skin care, hair or makeup.

Yet, in those rare moments where I do spend a little extra on typically feminine pursuits, I feel good. I get a little thrill out of trying a new product or a new color. I find that playing with makeup can make me feel a little playful (as well as a little anxious!). Additionally, I enjoy surprises and trying something new.

I’ve also been neglecting myself a bit lately. I’ve been doing the necessities, but falling into the trap of everything being another item on the to-do list.

So the monthly Birchbox is a gift to myself. A small smile to look forward to every month. A reminder to stop and smell the rose-scented lotion. A tap on the shoulder telling me to embrace my femininity and to take the time away from the lists to take care of myself. And practice approaching that which makes me anxious with a sense of curiosity rather than unease.

I’m dubbing it the “Birchbox Effect,” a recurring reminder to appreciate the small gifts in life.

What’s your Birchbox Effect?